Tarotelling

Tarotelling: a tool that helps product and service designers
envision current and future customer journeys

Tarotelling is a design artefact for workshops. The card set is a modern interpretation of the major arcana used in a traditional Tarot pack. An arcana is an archetype representing meanings, qualities and key moments that recur in people’s lives. These cards help product and service designers create fully formed stories during ideation workshops with end users or clients and envision the future of a product or service in exciting ways. At Hiveworks we used it mainly as a business development tool to give exposure to our company and our design process

This tool was created in collaboration with User Researcher Ilaria Scarpellini.
It was presented @ UXLive in London, 2018 and FlupaUX in Paris, 2019.

Role : Service Design Lead, Hiveworks
Responsibilities : Led the research and design process
Duration : ±2 months, 2018
Team: User Research Lead, SD Lead, Visual Designer