Telefónica’s workplace experience journey is about using technology to work in an increasingly fluid way. Our team helped them tailor their real estate portfolio to their future needs.
Work anywhere
Technological advancements and shifts in lifestyle and behaviour patterns are impacting when, where and how people work. Gone are the days when work was taking place only in an office. Today, people work at home, on the road and in third places.
To adapt to this shift and to maintain its leading position, Telefónica had to create a Real Estate (RE) portfolio that supports their people, now and in the future.
This project delivered a thorough strategy, envisioning the future of work and giving clear direction on how to leverage Telefónica’s RE in Germany, while at the same time supporting the shift from a network-based business to a digital-led organisation.
Activities overview
Trend research and mapping
Visioning workshops with key stakeholders to understand which key RE drivers support Telefonica’s vision
Co-design sessions with the youngest employees to ensure RE decisions are meeting current as well as future workplace demands
Password: Gensler
“The vision represented not only a real estate transformation but an entire new way of thinking, working and collaborating internally and externally.”
These are some of the outputs illustrating the key real estate recommendations for 2022, supporting flexibility and agility in all aspects of the business.
Virtual reality environment study sketch
Client: Telefonica
Role: Design Strategist, Gensler
Responsibilities: Supported the creation of the 2022 Real estate vision, prepared the workshop sessions and synthesised the results
Duration: ±5 months, 2016
Team: Interior Design, Architecture, Workplace Consulting, Design Strategy